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The volumizing spray is designed to deliver fuller, healthier hair while repairing it from within.
March 3, 2025
By: Lianna Albrizio
K18 is launching hair into new heights with the launch of its newest innovation, AstroLift.
As its name suggests, the volumizing spray is designed to deliver fuller, healthier hair while repairing it from within. The product promises K18’s community instant, touchable body and bounce in addition to long-term benefits for fine, aging and damage-prone hair—all powered by the patented K18 Peptide.
The lightweight, buildable formula gets to the root of volume loss, leaving hair visibly stronger, softer and more resilient to humidity without weighing it down or leaving a residue. It’s clinically proven to deliver up to 2.5 times more volume.
Its proprietary K18 Peptide repairs protein loss and chemical damage in all hair types, while a naturally derived seaweed and amino acid complex boosts volume.
To celebrate the launch, K18 is partnering with celebrity colorist Jack Martin as its brand ambassador. Known for his transformative work with gray hair, Martin endorses AstroLift as the “go-to” for delivering weightless, reparative volume while addressing the challenges of fine and aging hair.
“AstroLift is more than a styling product—it’s a game-changer for anyone seeking hair that looks and feels alive,” said Suveen Sahib, co-founder and CEO of K18. “This launch marks another milestone in our commitment to delivering high-performance, reparative solutions that benefit both stylists and their clients.”
AstroLift Reparative Volume Spray will be available for purchase on K18hair.com and Sephora.com starting March 4 for $46.
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